7N American Conservatives: Anti-Globalist Global Brand Consumers
The anti-globalization and protectionist attitudes of the current U.S. administration and its supporters are unambiguous. This research finds that these views are actually both malleable and reversible if specific self-serving motivations are present. Priming conservative consumers’ status concerns leads to their strong preference for global brands (particularly foreign-based).
Claudiu Dimofte (2019) ,"7N American Conservatives: Anti-Globalist Global Brand Consumers", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 966-966.
Claudiu Dimofte, San Diego State, USA
NA - Advances in Consumer Research Volume 47 | 2019
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