9J More Unequal, Less Prosocial: Inequality Undermines Prosocial Behaviors

Recent decades have witnessed a worldwide rise in inequality, while civil wars and natural disasters are making more demands on prosociality. Analyses of archival data, Google Trends and two lab experiments provide evidence that societal inequality prompts people to be more self-focused and in turn suppresses prosocial behaviors.


Jiaqian(Jane) Wang and Angela Y. Lee (2019) ,"9J More Unequal, Less Prosocial: Inequality Undermines Prosocial Behaviors", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 996-996.


Jiaqian(Jane) Wang, University of Chicago, USA
Angela Y. Lee, Northwestern University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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