9J More Unequal, Less Prosocial: Inequality Undermines Prosocial Behaviors

Recent decades have witnessed a worldwide rise in inequality, while civil wars and natural disasters are making more demands on prosociality. Analyses of archival data, Google Trends and two lab experiments provide evidence that societal inequality prompts people to be more self-focused and in turn suppresses prosocial behaviors.



Citation:

Jiaqian(Jane) Wang and Angela Y. Lee (2019) ,"9J More Unequal, Less Prosocial: Inequality Undermines Prosocial Behaviors", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 996-996.

Authors

Jiaqian(Jane) Wang, University of Chicago, USA
Angela Y. Lee, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors

Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada

Read More

Featured

F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More

Featured

Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products

Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.