Supply Money Can’T Buy: Transcendent Consumer Experiences Through Living Organ Donation

Transcendent consumer experiences are shaped by institutional logics. This research explores how emerging institutional logics inform existing logics through a qualitative study of living organ donors. This research contributes an explanation of how marketers may recognize and support opportunities for transcendent consumer experiences and the inclusion of complementary institutional logics.



Citation:

Tonya Bradford (2019) ,"Supply Money Can’T Buy: Transcendent Consumer Experiences Through Living Organ Donation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 99-104.

Authors

Tonya Bradford, University of California Irvine, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young

Daniela Ferreira, Federal University of Rio de Janeiro

Read More

Featured

B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust

jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.