Supply Money Can’T Buy: Transcendent Consumer Experiences Through Living Organ Donation

Transcendent consumer experiences are shaped by institutional logics. This research explores how emerging institutional logics inform existing logics through a qualitative study of living organ donors. This research contributes an explanation of how marketers may recognize and support opportunities for transcendent consumer experiences and the inclusion of complementary institutional logics.


Tonya Bradford (2019) ,"Supply Money Can’T Buy: Transcendent Consumer Experiences Through Living Organ Donation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 99-104.


Tonya Bradford, University of California Irvine, USA


NA - Advances in Consumer Research Volume 47 | 2019

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