Bicycle Helmets and Biking Practices: How Shifting Market Contexts and Adjacent Practices Shape Practice Element Misalignment

We examine material misalignment in the practice of bicycling to understand how meaning and alignment shift for an element of that practice across different temporalities, spatialities, and practice bundles. We demonstrate that new market structures and the embedded nature of a practice can drive material misalignment for this element.



Citation:

Kivalina Grove and Linda L Price (2019) ,"Bicycle Helmets and Biking Practices: How Shifting Market Contexts and Adjacent Practices Shape Practice Element Misalignment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 99-104.

Authors

Kivalina Grove, University of Oregon, USA
Linda L Price, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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