Neoliberalism: the Paradox of Agency and Responsibility in the Acquisition of Materiality
Responsibility has become a defining feature of the current thinking of neoliberalism. We argue that adherence to neoliberalism structures consumer agency forcing them to make tradeoffs between needs and wants to perform responsibly in the market. We focus on want and need as rhetorics that legitimate or de-legitimate purchase.
Citation:
Mary Gilly, Stephanie Dellande, and Russ Nelson (2019) ,"Neoliberalism: the Paradox of Agency and Responsibility in the Acquisition of Materiality", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 99-104.
Authors
Mary Gilly, University of California Irvine, USA
Stephanie Dellande, Menlo College, USA
Russ Nelson, Northwestern University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada
Featured
Doing Worse but Feeling Better: Consequences of Collective Choice
Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School
Featured
To Trace is to Trust: From Product Traceability to Brand Trust
Jing Wan, University of Groningen, The Netherlands
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, Boston College, USA