Rediscovering Consumer Wastefulness

Although extant literature has extensively studied the social, ecological and economic impact of wasteful behaviors, we know little about what comprises wastefulness. We advance past theories on consumer wastefulness by arguing how indefinitely storing usable possessions, a seemingly prudent choice for the individual, is wasteful for the environment and society.


Saurabh Rawal, Robert Fisher, and Jennifer Argo (2019) ,"Rediscovering Consumer Wastefulness", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 158-163.


Saurabh Rawal, University of Alberta, Canada
Robert Fisher, University of Alberta, Canada
Jennifer Argo, University of Alberta, Canada


NA - Advances in Consumer Research Volume 47 | 2019

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