Expiration Date Perception and Food Disposal Decision

We propose that consumers use the perceived healthiness of a food as a cue to infer its expiration date when it is absent. Hence, a mere framing of a food item as healthy increases the perception that it expires quickly and this perception influences consumers’ decision to discard the food.

Citation:

Christine Kim and Young Eun Huh (2019) ,"Expiration Date Perception and Food Disposal Decision", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 158-163.