My Voice Also Counts: Financial Scarcity Shapes Attitude Extremity Through a Heightened Need to Be Heard

This research explores how financial scarcity impacts attitude expression. Three studies demonstrate that financial scarcity increases attitude extremity because of a heightened need to be heard.



Citation:

Wooyun Yang, Christine Kim, and Rashmi Adaval (2019) ,"My Voice Also Counts: Financial Scarcity Shapes Attitude Extremity Through a Heightened Need to Be Heard", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 237-242.

Authors

Wooyun Yang, Hong Kong University of Science and Technology, China
Christine Kim, Hong Kong University of Science and Technology, China
Rashmi Adaval, University of Cincinnati, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption

Sunghee Jun, Seoul National University
Libby Youngjin Chun, Seoul National University
Kiwan Park, Seoul National University, USA

Read More

Featured

The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value

Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands

Read More

Featured

Hindsight Value: Failed Transactions Inform Willingness to Pay

Masha Ksendzova, Boston University, USA
Carey K. Morewedge, Boston University, USA
Dan Ariely, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.