My Voice Also Counts: Financial Scarcity Shapes Attitude Extremity Through a Heightened Need to Be Heard

This research explores how financial scarcity impacts attitude expression. Three studies demonstrate that financial scarcity increases attitude extremity because of a heightened need to be heard.



Citation:

Wooyun Yang, Christine Kim, and Rashmi Adaval (2019) ,"My Voice Also Counts: Financial Scarcity Shapes Attitude Extremity Through a Heightened Need to Be Heard", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 237-242.

Authors

Wooyun Yang, Hong Kong University of Science and Technology, China
Christine Kim, Hong Kong University of Science and Technology, China
Rashmi Adaval, University of Cincinnati, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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