12O I’M Proud But I’M Not Playing: When Social Media Cues Undermine Charitable Giving

College alumni recalled memories and played a game on their college website. Hubristic pride was manipulated along with the presence or absence of a social media cue. Alumni with high hubristic pride reduced their donation amount in the presence (but not absence) of a social media cue.



Citation:

Colleen P. Kirk (2019) ,"12O I’M Proud But I’M Not Playing: When Social Media Cues Undermine Charitable Giving", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.

Authors

Colleen P. Kirk, New York Institute of Technology, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices

Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA

Read More

Featured

Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia

Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA

Read More

Featured

When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals

Olya Bullard, University of Winnipeg

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.