12O I’M Proud But I’M Not Playing: When Social Media Cues Undermine Charitable Giving

College alumni recalled memories and played a game on their college website. Hubristic pride was manipulated along with the presence or absence of a social media cue. Alumni with high hubristic pride reduced their donation amount in the presence (but not absence) of a social media cue.



Citation:

Colleen P. Kirk (2019) ,"12O I’M Proud But I’M Not Playing: When Social Media Cues Undermine Charitable Giving", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.

Authors

Colleen P. Kirk, New York Institute of Technology, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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