12O I’M Proud But I’M Not Playing: When Social Media Cues Undermine Charitable Giving
College alumni recalled memories and played a game on their college website. Hubristic pride was manipulated along with the presence or absence of a social media cue. Alumni with high hubristic pride reduced their donation amount in the presence (but not absence) of a social media cue.
Citation:
Colleen P. Kirk (2019) ,"12O I’M Proud But I’M Not Playing: When Social Media Cues Undermine Charitable Giving", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.
Authors
Colleen P. Kirk, New York Institute of Technology, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Using a Meta-Analysis to Unravel Relative Importance of Postulated Explanations for the Endowment Effect
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
David J. Curry, University of Cincinnati, USA
Featured
Liminality, Portals, and Narratives of Transformation
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Featured
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia