14O Are You Siri-Ous? the Effect of Humor on the Future of Ai Agents in Consumer Service
People dislike robots that look too similar to humans. This work investigates consumer reactions to linguistic similarity of Artificial Intelligence customer service agents to humans. Employing Conversation Theory, we first aim to define and quantify linguistic similarity and then test its effect on consumers interacting with Artificial Intelligence agents.
Marat Bakpayev and Ann Kronrod (2019) ,"14O Are You Siri-Ous? the Effect of Humor on the Future of Ai Agents in Consumer Service", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 958-958.
Marat Bakpayev, University of Minnesota Duluth, USA
Ann Kronrod, University of Massachusetts Lowell, USA
NA - Advances in Consumer Research Volume 47 | 2019
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA
Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses
Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University
I8. How Food Images on Social Media Influence Online Reactions
Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA