14O Are You Siri-Ous? the Effect of Humor on the Future of Ai Agents in Consumer Service

People dislike robots that look too similar to humans. This work investigates consumer reactions to linguistic similarity of Artificial Intelligence customer service agents to humans. Employing Conversation Theory, we first aim to define and quantify linguistic similarity and then test its effect on consumers interacting with Artificial Intelligence agents.



Citation:

Marat Bakpayev and Ann Kronrod (2019) ,"14O Are You Siri-Ous? the Effect of Humor on the Future of Ai Agents in Consumer Service", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 958-958.

Authors

Marat Bakpayev, University of Minnesota Duluth, USA
Ann Kronrod, University of Massachusetts Lowell, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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