Effects of Recipients’ Negative Facial Expressions on Donors’ Preference Between Survival Helping and Developmental Helping

Five studies demonstrate the opposing effects of recipients’ negative facial expressions on donors’ need perceptions contingent on helping domains. The current research contributes to the charitable giving literature by distinguishing between survival helping and developmental helping and demonstrating how recipients’ facial expressions and helping domains jointly determine donors’ charitable responses.



Citation:

Xue Wang, He (Michael) Jia, and Sara Kim (2019) ,"Effects of Recipients’ Negative Facial Expressions on Donors’ Preference Between Survival Helping and Developmental Helping", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 901-902.

Authors

Xue Wang, University of Hong Kong, China
He (Michael) Jia, University of Hong Kong, China
Sara Kim, University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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