The Dark Side of Consumers’ Mobile Engagement in the Family Context

This research contributes to the transformative consumer research literature by examining mobile consumer engagement and family media to conceptualise a model of parents’ mobile engagement. Determined by narcissistic personality, mobile device gratifications and family communication pattern, a parent’s mobile engagement may harm the well-being of their children



Citation:

Yenny Purwati, Linda Robinson, and Kaleel Rahman (2019) ,"The Dark Side of Consumers’ Mobile Engagement in the Family Context", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 412-417.

Authors

Yenny Purwati, RMIT University Melbourne, Australia
Linda Robinson, RMIT University Melbourne, Australia
Kaleel Rahman, RMIT University



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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