Nonverbal Mimicry of Textual Paralanguage
This research explores nonverbal mimicry in response to textual paralanguage (TPL). Consumers mimic nonverbals after being exposed to messages containing TPL due to a heightened level of empathy evoked by exposure to TPL. We reveal a cross-modal visualization effect such that visual and tactile TPL facilitate auditory processing of messages.
Citation:
Andrea Webb Luangrath, Joann Peck, Victor A Barger, and Abby Haynes (2019) ,"Nonverbal Mimicry of Textual Paralanguage", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 29-34.
Authors
Andrea Webb Luangrath, University of Iowa, USA
Joann Peck, University of Wisconsin - Madison, USA
Victor A Barger, University of Wisconsin - Whitewater, USA
Abby Haynes, University of Iowa, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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