Hello! How May I Helo You? How Written Errors Can Humanize a Communicator

Three experiments demonstrate that typographical errors - a seemingly unintentional aspect of written communication - causes readers to infer that an ambiguous communicator is more human-like. This inference occurs only when the error is explicitly corrected, and subsequently leads to readers sharing more personal information with the communicator.



Citation:

Shirly Bluvstein, Xuan Zhao, Alixandra Barasch, and Juliana Schroeder (2019) ,"Hello! How May I Helo You? How Written Errors Can Humanize a Communicator", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 29-34.

Authors

Shirly Bluvstein, New York University, USA
Xuan Zhao, University of Chicago, USA
Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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