Attitudes Based on Feelings: Fixed Or Fleeting?
Companies measure consumers’ opinions to predict future judgments and behavior. However, whereas some attitudes are fixed, others are fleeting. Across six longitudinal studies and linguistic analysis of 80,000 Yelp reviews, the more an attitude was based on emotion, the longer-lasting that attitude. Moreover, consumers appear unaware of this connection.
Matthew D Rocklage and Andrew Luttrell (2019) ,"Attitudes Based on Feelings: Fixed Or Fleeting?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 117-122.
Matthew D Rocklage, University of Massachusetts, USA
Andrew Luttrell, Ball State University
NA - Advances in Consumer Research Volume 47 | 2019
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