14P Look Vs. Sound of Uncanny Valley: Effects of Visual Vs. Audio Humanization on Consumer Adoption of Social Robot

This research examines the effect of multimodal visual/audio humanization on consumer adoption of social robots. The results suggest that product desirability declines linearly as social robots look more like humans. By contrast, a plateau appears to occur as social robots move from sounding “nearly” to “perfectly” like humans.



Citation:

Guang-Xin Xie, Jessie M Quintero-Johnson, and Marat Bakpayev (2019) ,"14P Look Vs. Sound of Uncanny Valley: Effects of Visual Vs. Audio Humanization on Consumer Adoption of Social Robot", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 998-998.

Authors

Guang-Xin Xie, University of Massachusetts Boston, USA
Jessie M Quintero-Johnson, University of Massachusetts Boston, USA
Marat Bakpayev, University of Minnesota Duluth, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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