19Q Wisdom of Visual Metaphors in a Transmodern Marketplace Context

Our study highlights transmodern perspectives in selected visual metaphors of one artist, Albert Cavazos, to present a theory of marketing wisdom. Whereas the meanings conveyed by visual metaphors have been conveyed through an analysis of deep metaphors, we discuss the meanings of the deep metaphors presented through transmodern perspectives.


Esi Elliot and Carmina Cavasoz (2019) ,"19Q Wisdom of Visual Metaphors in a Transmodern Marketplace Context", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 967-967.


Esi Elliot, Midwestern State University, USA
Carmina Cavasoz, University of Hartford, USA


NA - Advances in Consumer Research Volume 47 | 2019

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