19Q Wisdom of Visual Metaphors in a Transmodern Marketplace Context
Our study highlights transmodern perspectives in selected visual metaphors of one artist, Albert Cavazos, to present a theory of marketing wisdom. Whereas the meanings conveyed by visual metaphors have been conveyed through an analysis of deep metaphors, we discuss the meanings of the deep metaphors presented through transmodern perspectives.
Citation:
Esi Elliot and Carmina Cavasoz (2019) ,"19Q Wisdom of Visual Metaphors in a Transmodern Marketplace Context", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 967-967.
Authors
Esi Elliot, Midwestern State University, USA
Carmina Cavasoz, University of Hartford, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image
Karen Wallach, Emory University, USA
Ryan Hamilton, Emory University, USA
morgan k ward, Emory University, USA
Featured
Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making
Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC
Featured
Shopping for Freedom: Moroccan Women's Experience in Supermarkets
Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration