13I Domestic Employees Online: Exploring Technology Adoption, Motivations, and Symbolic Meanings

Domestic employees represent one of the markets with the greatest opportunity in technology-related matters. This paper contributes to the literature of consumer behavior by shedding light on what drives domestic employees to use the Internet, the gratifications they obtain from this use and the symbolic meanings in their everyday lives.


Teresa Trevino, Mónica Salinas, Andrea Dieck, Alejandra Sañudo, and Daniela Vela (2019) ,"13I Domestic Employees Online: Exploring Technology Adoption, Motivations, and Symbolic Meanings", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 995-995.


Teresa Trevino, Universidad de Monterrey, Mexico
Mónica Salinas, Universidad de Monterrey, Mexico
Andrea Dieck, Universidad de Monterrey, Mexico
Alejandra Sañudo, Universidad de Monterrey, Mexico
Daniela Vela, Universidad de Monterrey, Mexico


NA - Advances in Consumer Research Volume 47 | 2019

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