Disorder and Downsizing
We explore how disorder and decision strategy (selecting vs rejecting) affect downsizing in a field study and four experiments. In contrast to consumer lay beliefs that the best approach is to reject items from a tidy environment, we find that downsizing is facilitated when selecting items from a messy environment.
Citation:
Gretchen Wilroy, Margaret Meloy, and Lisa Bolton (2019) ,"Disorder and Downsizing", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 909-910.
Authors
Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Lisa Bolton, Pennsylvania State University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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