How Solitude Helps Essence Retention and Increases Demand For a Creator's Product

Does solitude (vs. sociality) keep an artist’s creative essence intact? Two pretests and four experiments show that creators who seek solitude retain and transfer more of their essence to their creations relative to those who seek sociality, and this increases perceived authenticity and demand for their creations.



Citation:

Suhas Vijayakumar, Wooyun Yang, and Rashmi Adaval (2019) ,"How Solitude Helps Essence Retention and Increases Demand For a Creator's Product", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 196-200.

Authors

Suhas Vijayakumar, Hong Kong University of Science and Technology, China
Wooyun Yang, Hong Kong University of Science and Technology, China
Rashmi Adaval, University of Cincinnati, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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