Mind the Gap: Advice Givers and Receivers in Well-Being Communication

To explain why well-being communication often fails, we demonstrate a motivational gap between advice givers and receivers: advice givers phrase their communication based off receivers’ need for advice, but receivers’ compliance is governed by their wish for advice. We analyze this gap and test two practical solutions to close it.


Ann Kronrod, Amir Grinstein, and Luc Wathieu (2019) ,"Mind the Gap: Advice Givers and Receivers in Well-Being Communication", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 713-714.


Ann Kronrod, University of Massachusetts Lowell, USA
Amir Grinstein, Northeastern University, USA
Luc Wathieu, Georgetown University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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