Mind the Gap: Advice Givers and Receivers in Well-Being Communication

To explain why well-being communication often fails, we demonstrate a motivational gap between advice givers and receivers: advice givers phrase their communication based off receivers’ need for advice, but receivers’ compliance is governed by their wish for advice. We analyze this gap and test two practical solutions to close it.



Citation:

Ann Kronrod, Amir Grinstein, and Luc Wathieu (2019) ,"Mind the Gap: Advice Givers and Receivers in Well-Being Communication", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 713-714.

Authors

Ann Kronrod, University of Massachusetts Lowell, USA
Amir Grinstein, Northeastern University, USA
Luc Wathieu, Georgetown University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

E8. Perceptions of Out-Group Members: The Effects of Language Abstraction

Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK

Read More

Featured

B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust

Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Featured

Attentional Breadth Affects In-store Exploration and Unplanned Purchasing

Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.