Mind the Gap: Advice Givers and Receivers in Well-Being Communication

To explain why well-being communication often fails, we demonstrate a motivational gap between advice givers and receivers: advice givers phrase their communication based off receivers’ need for advice, but receivers’ compliance is governed by their wish for advice. We analyze this gap and test two practical solutions to close it.


Ann Kronrod, Amir Grinstein, and Luc Wathieu (2019) ,"Mind the Gap: Advice Givers and Receivers in Well-Being Communication", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 713-714.


Ann Kronrod, University of Massachusetts Lowell, USA
Amir Grinstein, Northeastern University, USA
Luc Wathieu, Georgetown University, USA


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


Influence of Visual Crowding and Space Between Products on Consumer Choice

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More


Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change

Juliana Schroeder, University of California Berkeley, USA

Read More


Saving for Experiences Versus Material Goods

Grant E. Donnelly, Harvard Business School, USA
Masha Ksendzova, Boston University, USA
Michael Norton, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.