17K When Is It a Good Time to Plan For Your Retirement? the Use of Questions to Encourage Financial Planning
People procrastinate financial planning for retirement – till it’s too late. We address this problem by studying the effectiveness of using Questions (vs. Statements) to encourage retirement planning. Two studies suggest that Questions increase processing depth, more concrete planning for retirement and greater likelihood to open/contribute to a retirement plan.
Ann Kronrod (2019) ,"17K When Is It a Good Time to Plan For Your Retirement? the Use of Questions to Encourage Financial Planning", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.
Ann Kronrod, University of Massachusetts Lowell, USA
NA - Advances in Consumer Research Volume 47 | 2019
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Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA
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Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences
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Adrienne E Foos, Mercyhurst University
Kathleen A Keeling, University of Manchester, UK
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