17K When Is It a Good Time to Plan For Your Retirement? the Use of Questions to Encourage Financial Planning

People procrastinate financial planning for retirement – till it’s too late. We address this problem by studying the effectiveness of using Questions (vs. Statements) to encourage retirement planning. Two studies suggest that Questions increase processing depth, more concrete planning for retirement and greater likelihood to open/contribute to a retirement plan.



Citation:

Ann Kronrod (2019) ,"17K When Is It a Good Time to Plan For Your Retirement? the Use of Questions to Encourage Financial Planning", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.

Authors

Ann Kronrod, University of Massachusetts Lowell, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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