5T Sharing #Foodporn Or #Healthyfood? the Effect of Profile Privacy Settings on Consumption Enjoyment

How does sharing food pictures on social network sites affect consumption enjoyment? We demonstrate that sharing pictures of indulgence (vs. healthy) foods under a private (vs. public) privacy decreases anticipated positive judgement and indirectly affect consumption enjoyment. As such, public networks are liberating when sharing self-interested [eating] pleasurable experience.


Marie Ozanne and Anna S. Mattila (2019) ,"5T Sharing #Foodporn Or #Healthyfood? the Effect of Profile Privacy Settings on Consumption Enjoyment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 985-985.


Marie Ozanne, Cornell University, USA
Anna S. Mattila, Pennsylvania State University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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