6I the Quantified Self: the Effects of Activity Tracking and Anthropomorphization on Consumer Health Motivation and Behavior

Self-tracking devices claim to motivate consumers to achieve better health, but it is unclear if this is always the case. Anthropomorphization of these devices is a common practice as it typically enhances consumers’ perceptions of products. This research shows, however, that when applied to self-tracking devices, anthropomorphism reduces health motivation.



Citation:

Martin Mende, Maura Scott, Gergana Y. Nenkov, Anders Gustafsson, and Lane Peterson (2019) ,"6I the Quantified Self: the Effects of Activity Tracking and Anthropomorphization on Consumer Health Motivation and Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 983-983.

Authors

Martin Mende, Florida State University, USA
Maura Scott, Florida State University, USA
Gergana Y. Nenkov, Boston College, USA
Anders Gustafsson, Karlstad University, Sweden
Lane Peterson, Florida State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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