14E Brave New World: Foreseeing the Consumer Choices By Using Deep Neural Networks

In this research we have benchmarked the performance of deep neural networks for the consumer choice identification problem using a small dataset. Our results show that even on the small data samples consumer choices can be predicted with high accuracy.



Citation:

Marija Banovic (2019) ,"14E Brave New World: Foreseeing the Consumer Choices By Using Deep Neural Networks", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 958-958.

Authors

Marija Banovic, Aarhus University, Denmark



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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