8N the Incidental Effect of Hope and Pride on Compliance With Health-Care Warning Messages

This research shows that hope, a future-oriented emotion, increases risk perception and consequently, compliance with health-care warning messages, compared to pride, a past-oriented emotion (Studies 1 and 2). The opposite effect is observed when the temporal focus is not associated with specific emotions (Study 3).



Citation:

Angela Negrão, Danielle Mantovani, Victoria Vilasanti, and Rafael Demczuk (2019) ,"8N the Incidental Effect of Hope and Pride on Compliance With Health-Care Warning Messages", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 984-984.

Authors

Angela Negrão, UFPR, Brazil
Danielle Mantovani, Federal University of Paraná, Brazil
Victoria Vilasanti, Federal University of Paraná, Brazil
Rafael Demczuk, Federal University of Paraná, Brazil



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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