Tell Me Now, How Should I Feel?: Letting Go Or Holding in Emotions Arising Through Art Consumption Experiences

This qualitative diary study extends (aesthetic) consumption experiences and emotion regulation research. It illustrates that consumers’ access to an aesthetic experience relates to consumers’ immersion to felt emotions and identities. It highlights the role of internal dialogue in the emotion regulation process, emphasising the interaction between primary and secondary emotions.



Citation:

Georgia Stavraki and Ioanna Anninou (2019) ,"Tell Me Now, How Should I Feel?: Letting Go Or Holding in Emotions Arising Through Art Consumption Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 852-853.

Authors

Georgia Stavraki, Surrey Business School, University of Surrey, UK
Ioanna Anninou, Surrey Business School, University of Surrey, UK



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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