14N Helpful Or Creepy? Consumers’ Perceptions of Ai-Enabled Frontline Technologies

Perceived creepiness of AI technology is important but not well-understood. The paper aims to conceptualize and measure consumers’ perception of creepiness in interactions with AI technology by examining the influence of expectation violations in the contexts of consumer privacy violation and technology human-likeness.


Darima Fotheringham, Naomi Mandel, Monika Lisjak, and Amy Ostrom (2019) ,"14N Helpful Or Creepy? Consumers’ Perceptions of Ai-Enabled Frontline Technologies", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 969-969.


Darima Fotheringham, Arizona State University, USA
Naomi Mandel, Arizona State University, USA
Monika Lisjak, Arizona State University, USA
Amy Ostrom, Arizona State University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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