Form Follows Function: How Relationship Motives Impact Preferences For Utilitarian Consumption

Authors extend research on romantic relationship motives by demonstrating that individuals with relationship maintenance motive are more likely to engage in utilitarian consumption relative to individuals with relationship formation motive. This effect emerges from the shift in temporal focus from present to future for individuals with a relationship maintenance motive.



Citation:

Aysu Senyuz and Jonathan Hasford (2019) ,"Form Follows Function: How Relationship Motives Impact Preferences For Utilitarian Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 838-839.

Authors

Aysu Senyuz, University of Central Florida, USA
Jonathan Hasford, University of Central Florida, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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