Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography
Measurement of aging in consumer behavior research is limited to chronological age and a variety of non-chronological self-reported measures. We introduce the characteristic age approach from demography to consumer behavior research, to combine objective measures of aging with the intuitive understanding of chronological age.
Robert Zniva and Daniela Weber (2019) ,"Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 947-948.
Robert Zniva, Salzburg University of Applied Sciences, Austria
Daniela Weber, International Institute for Applied Systems Analysis, Austria
NA - Advances in Consumer Research Volume 47 | 2019
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