Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography

Measurement of aging in consumer behavior research is limited to chronological age and a variety of non-chronological self-reported measures. We introduce the characteristic age approach from demography to consumer behavior research, to combine objective measures of aging with the intuitive understanding of chronological age.



Citation:

Robert Zniva and Daniela Weber (2019) ,"Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 947-948.

Authors

Robert Zniva, Salzburg University of Applied Sciences, Austria
Daniela Weber, International Institute for Applied Systems Analysis, Austria



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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