Moderating the Progress Bias: the Role of Goal Orientation

Consumers do not always accurately monitor their goal progress. The present research examines how promotion focus influences the belief that goal-consistent behaviors have a greater impact on goal progress than goal-inconsistent behaviors (the “progress bias”). The research further examines how promotion focus, by affecting the progress bias, impairs goal pursuit.



Citation:

Margaret C. Campbell, Justin Pomerance, and Caleb Warren (2019) ,"Moderating the Progress Bias: the Role of Goal Orientation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 270-274.

Authors

Margaret C. Campbell, University of Colorado, USA
Justin Pomerance, University of Colorado, USA
Caleb Warren, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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