Moderating the Progress Bias: the Role of Goal Orientation

Consumers do not always accurately monitor their goal progress. The present research examines how promotion focus influences the belief that goal-consistent behaviors have a greater impact on goal progress than goal-inconsistent behaviors (the “progress bias”). The research further examines how promotion focus, by affecting the progress bias, impairs goal pursuit.



Citation:

Margaret C. Campbell, Justin Pomerance, and Caleb Warren (2019) ,"Moderating the Progress Bias: the Role of Goal Orientation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 270-274.

Authors

Margaret C. Campbell, University of Colorado, USA
Justin Pomerance, University of Colorado, USA
Caleb Warren, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses

Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University

Read More

Featured

O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks

Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA

Read More

Featured

Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing

*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.