Parenting Motivations, Source Attractiveness, and Advertising Evaluations
The authors propose that individuals with parenting motive will have lower attitudes for ads featuring attractive sources. This effect is based on inferences individuals make about parental competence of attractive sources. Furthermore, this effect was reversed when attractive source possessed expertise in childcare and when product promoted parent-child bonding.
Jonathan Hasford and Aysu Senyuz (2019) ,"Parenting Motivations, Source Attractiveness, and Advertising Evaluations", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 619-620.
Jonathan Hasford, University of Central Florida, USA
Aysu Senyuz, University of Central Florida, USA
NA - Advances in Consumer Research Volume 47 | 2019
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA
Attentional Breadth Affects In-store Exploration and Unplanned Purchasing
Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen
A Salience Theory of Three Novel Exposure Effects
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA