11J Unappealing Durability: the Effects of Mortality Salience on Consumers’ Preference Regarding Durable Products

Consumers usually views the durability of products as a positive trait when making purchases. However, the current study shows that mortality salience can make consumers prefer products with low durability. Our study contributes to the mortality salience literature and discusses product durability’s effect on consumer preference.



Citation:

Chen Zengxiang, WEI Yijia, and Wang Lin (2019) ,"11J Unappealing Durability: the Effects of Mortality Salience on Consumers’ Preference Regarding Durable Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 1003-1003.

Authors

Chen Zengxiang, Sun Yat-Sen University, China
WEI Yijia, Chinese University of Hong Kong, China
Wang Lin, Sun Yat-Sen University, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness

Chun-Tuan Chang, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chun-Chen Tsai, National Sun Yat-sen University
Dickson Tok, National Sun Yat-sen University

Read More

Featured

When Less is More - How Making Products More Personal Can Decrease Purchase Intention

Michael Schulz, University of Cologne

Read More

Featured

B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study

Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.