4I Perceptions of Required Care and Caregiving Goals Moderate Sustained Attention to Cuteness
This research challenges the conventional wisdom that the incorporation of cute beings in product messaging increases general appeal and enhances consumers’ product engagement. We show how framing messages (babies are robust or fragile) interact with parenting motivations to change consumers’ engagement with babies, and subsequent engagement with baby-related products.
Oriana Rachel Aragón (2019) ,"4I Perceptions of Required Care and Caregiving Goals Moderate Sustained Attention to Cuteness", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 957-957.
Oriana Rachel Aragón, Clemson University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
Parallel practices of visual domination and subversion
Veronika Kadomskaia, Monash University, Australia
Jan Brace-Govan, Monash University, Australia
Angela Gracia B. Cruz, Monash University, Australia