10I the Cult of the Mad Genius: Understanding Consumer Preferences For the Art of Immoral Artists

How do immoral actions by artists shape consumer preferences for art? We find that consumers like a piece of art more when an artist has committed a serious crime because they see the artist as a “mad genius.” However, consumers are willing to pay less for the same art.



Citation:

Jesse Walker and Melissa Ferguson (2019) ,"10I the Cult of the Mad Genius: Understanding Consumer Preferences For the Art of Immoral Artists", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 996-996.

Authors

Jesse Walker, Ohio State University, USA
Melissa Ferguson, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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