5F the Interactive Effect of Variety and Processing Strategy on Calorie Estimates

Given the inconsistent findings about the relationship between food variety and calorie estimates, we propose simulation of eating as one moderator. Simulation (or not) leads to different processing strategies, which can interact with variety to affect calorie estimates. Three experiments confirm these effects and demonstrate their generalizability over other judgment domains.


Liang Shen, Fengyan Cai, and Robert Wyer Jr. (2019) ,"5F the Interactive Effect of Variety and Processing Strategy on Calorie Estimates", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 990-990.


Liang Shen, University of Cincinnati, USA
Fengyan Cai, Shanghai Jiao Tong University, China
Robert Wyer Jr., University of Cincinnati, USA


NA - Advances in Consumer Research Volume 47 | 2019

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