16L Constrained Physical Space Constrains Time Availability: the Mediating Role of Competitive Mindset
Based on metaphor theory, this paper indicates that crowding perception induces consumers’ sense of time scarcity through four studies. That is, the “constrained physical space constrains time availability” effect. The effect was moderated by consumers’ time orientation and mediated by competitive mindset.
Citation:
Qingqing Guo, Liangyan Wang, and Bing Han (2019) ,"16L Constrained Physical Space Constrains Time Availability: the Mediating Role of Competitive Mindset", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 971-971.
Authors
Qingqing Guo, Shanghai Jiao Tong University, China
Liangyan Wang, Shanghai Jiao Tong University, China
Bing Han, Shanghai Jiao Tong University, China
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
Moon-Yong Kim, Hankuk University of Foreign Studies
Featured
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
Featured
Ineffective Altruism: Giving Less When Donations Do More
Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA