16L Constrained Physical Space Constrains Time Availability: the Mediating Role of Competitive Mindset

Based on metaphor theory, this paper indicates that crowding perception induces consumers’ sense of time scarcity through four studies. That is, the “constrained physical space constrains time availability” effect. The effect was moderated by consumers’ time orientation and mediated by competitive mindset.



Citation:

Qingqing Guo, Liangyan Wang, and Bing Han (2019) ,"16L Constrained Physical Space Constrains Time Availability: the Mediating Role of Competitive Mindset", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 971-971.

Authors

Qingqing Guo, Shanghai Jiao Tong University, China
Liangyan Wang, Shanghai Jiao Tong University, China
Bing Han, Shanghai Jiao Tong University, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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