Tighter Nets For Smaller Fishes: Mapping the Development of Statistical Practices in Consumer Research Between 2011 and 2018

Based on an analysis of more than 900 published articles in consumer research from 2011 to 2018 we analyzed changes in reported sample sizes, effect sizes, and p-values. Results show an increase in sample size, a decrease in effect sizes and an overall increase in replicability during that period.



Citation:

Antonia Krefeld-Schwalb and Benjamin Scheibehenne (2019) ,"Tighter Nets For Smaller Fishes: Mapping the Development of Statistical Practices in Consumer Research Between 2011 and 2018", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 212-216.

Authors

Antonia Krefeld-Schwalb, Geneva School of Economics and Management, Switzerland
Benjamin Scheibehenne, Geneva School of Economics and Management, Switzerland



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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