The Price of Behavioral Research
How do consumer researchers trade off monetary and scientific considerations when collecting data? We conducted a time-series analysis of MTurk studies before and after Amazon raised their commissions, and a coupon experiment on Prolific. Researchers respond to pricing changes by conducting a different number of studies and adjusting sample sizes.
Jason Roos and Gabriele Paolacci (2019) ,"The Price of Behavioral Research", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 212-216.
Jason Roos, Erasmus University Rotterdam, The Netherlands
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 47 | 2019
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Andrew Luttrell, Ball State University
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Richard Petty, Ohio State University, USA
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