Stress Attenuates the Portion Size Effect Via Suppressing Appetitive Motivation
The aim of this research is to examine if and how the portion size effect – the tendency to consume more of bigger portioned items – is affected by the experience of stress. Across three experimental studies, we find that acutely experienced stress reduces the portion size effect via suppressing appetitive motivation.
Citation:
Dovile Barauskaite, Justina Gineikiene, Siegfried Dewitte, and Bob Fennis (2019) ,"Stress Attenuates the Portion Size Effect Via Suppressing Appetitive Motivation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 446-447.
Authors
Dovile Barauskaite, ISM University of Management and Economics, Lithuania
Justina Gineikiene, ISM University of Management and Economics, Lithuania
Siegfried Dewitte, Katholieke University Leuven, Belgium
Bob Fennis, University of Groningen, The Netherlands
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice
Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada
Featured
The Role of Expectations About Changes in Wealth in Discounting Decisions
Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA
Featured
E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement
Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece