Stress Attenuates the Portion Size Effect Via Suppressing Appetitive Motivation

The aim of this research is to examine if and how the portion size effect – the tendency to consume more of bigger portioned items – is affected by the experience of stress. Across three experimental studies, we find that acutely experienced stress reduces the portion size effect via suppressing appetitive motivation.



Citation:

Dovile Barauskaite, Justina Gineikiene, Siegfried Dewitte, and Bob Fennis (2019) ,"Stress Attenuates the Portion Size Effect Via Suppressing Appetitive Motivation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 446-447.

Authors

Dovile Barauskaite, ISM University of Management and Economics, Lithuania
Justina Gineikiene, ISM University of Management and Economics, Lithuania
Siegfried Dewitte, Katholieke University Leuven, Belgium
Bob Fennis, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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