15C Date Night Or Diamond? Examining Preferences For Romantic Gifts Across Cultures
This research aims to examine the recipient’s preference of gift type (experiential vs. material) in a cross-cultural context. Employing two experimental studies, the results show the underlying mechanisms that explain the recipient’s preference for each type of gift.
Sydney Chinchanachokchai, Theeranuch Pusaksrikit, and Cele Otnes (2019) ,"15C Date Night Or Diamond? Examining Preferences For Romantic Gifts Across Cultures", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 964-964.
Sydney Chinchanachokchai, University of Akron, USA
Theeranuch Pusaksrikit, Chulalongkorn University, Thailand
Cele Otnes, University of Illinois at Urbana-Champaign, USA
NA - Advances in Consumer Research Volume 47 | 2019
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