15C Date Night Or Diamond? Examining Preferences For Romantic Gifts Across Cultures

This research aims to examine the recipient’s preference of gift type (experiential vs. material) in a cross-cultural context. Employing two experimental studies, the results show the underlying mechanisms that explain the recipient’s preference for each type of gift.



Citation:

Sydney Chinchanachokchai, Theeranuch Pusaksrikit, and Cele Otnes (2019) ,"15C Date Night Or Diamond? Examining Preferences For Romantic Gifts Across Cultures", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 964-964.

Authors

Sydney Chinchanachokchai, University of Akron, USA
Theeranuch Pusaksrikit, Chulalongkorn University, Thailand
Cele Otnes, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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