15C Date Night Or Diamond? Examining Preferences For Romantic Gifts Across Cultures

This research aims to examine the recipient’s preference of gift type (experiential vs. material) in a cross-cultural context. Employing two experimental studies, the results show the underlying mechanisms that explain the recipient’s preference for each type of gift.



Citation:

Sydney Chinchanachokchai, Theeranuch Pusaksrikit, and Cele Otnes (2019) ,"15C Date Night Or Diamond? Examining Preferences For Romantic Gifts Across Cultures", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 964-964.

Authors

Sydney Chinchanachokchai, University of Akron, USA
Theeranuch Pusaksrikit, Chulalongkorn University, Thailand
Cele Otnes, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time

Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA

Read More

Featured

Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption

Praveen Kumar Kopalle, Dartmouth College, USA

Read More

Featured

Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being

(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology
Anirban Mukhopadhyay, Hong Kong University of Science and Technology

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.