6H Social Exclusion Enhance Self-Improvement Consumption? It Depends on Domain Differences and Implicit Self-Theories

We examine whether social exclusion enhances subsequent self-improvement consumption. The results from three experiments suggest that being rejected or ignored lead to across-domain or within-domain self-improvement consumption differently. Individual differences in implicit self-theories (entity vs. incremental theorists) are found to enhance the effects above.



Citation:

Chia-Han Chang and Chun-Tuan Chang (2019) ,"6H Social Exclusion Enhance Self-Improvement Consumption? It Depends on Domain Differences and Implicit Self-Theories", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 961-961.

Authors

Chia-Han Chang, National Sun Yat-Sen University, Taiwan
Chun-Tuan Chang, National Sun Yat-sen University, Taiwan



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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