17I the Expectation Gap Between Borrowers and Lenders in Informal Microloan Markets

A series of four experiments demonstrate that given a small informal loan between friends, depending on the role taken (borrower vs. lender), individuals operate under different mindsets (social vs. economic), which consequently leads to different outcome expectations. These findings may explain why many small informal loans remain unpaid.


Coby Morvinski and Yaniv Shani (2019) ,"17I the Expectation Gap Between Borrowers and Lenders in Informal Microloan Markets", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 984-984.


Coby Morvinski, Ben Gurion University, Israel
Yaniv Shani, Tel Aviv University, Israel


NA - Advances in Consumer Research Volume 47 | 2019

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