19I Desire and Contemporary City: a Study on Urban Space Consumption Behavior of Millennial Generation
The aim of this study is to investigate Benjamin’s concept of “flâneur” as a method of exploring urban space consumption behavior from a contemporary point of view, and to examine urban spaces from a new perspective as places of production that are facilitated by desire.
Suhyoung Ahn and Ae-Ran Koh (2019) ,"19I Desire and Contemporary City: a Study on Urban Space Consumption Behavior of Millennial Generation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 955-955.
Suhyoung Ahn, Yonsei University, South Korea
Ae-Ran Koh, Yonsei University, South Korea
NA - Advances in Consumer Research Volume 47 | 2019
H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets
Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA
The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption
Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA
Robert F. Lusch, University of Arizona, USA
The Quantity Integration Effect: Integrating Purchase and Quantity Decisions Increases Sales by Providing Closure
Kristen Duke, University of California San Diego, USA
On Amir, University of California San Diego, USA