Today Is Just Not My Day: Bad Luck's Effect on Goal Pursuit

Six experiments demonstrate the incidental effects of luck on global goal pursuit, showing that bad luck paralyzes goal pursuit and it is due to bad luck impairs consumers’ global self-efficacy and determines their effort allocation subsequently. This work offers insight into how a ubiquitous variable could temporary shutdown goal pursuit.



Citation:

Cony M Ho, Daniel M Grossman, Anthony Salerno, and Joshua J. Clarkson (2019) ,"Today Is Just Not My Day: Bad Luck's Effect on Goal Pursuit", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 625-626.

Authors

Cony M Ho, University of Cincinnati, USA
Daniel M Grossman, University of Cincinnati, USA
Anthony Salerno, University of Cincinnati, USA
Joshua J. Clarkson, University of Cincinnati, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase

Lingru Wei, Tencent Holdings Limited
Jooyoung Park, Peking University

Read More

Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

Read More

Featured

B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes

Tessa Garcia-Collart, Florida International University
Jessica Rixom, University of Nevada, Reno

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.