Managing Online Venting: the Impact of Temporal Distance on the Perception of Negative Online Reviews
While research has shown evidence of a negativity bias when it comes to online reviews (i.e., discounting of positive information), we propose that when online reviews exhibit “venting” (i.e., a combination of being negatively emotional and temporally close), they may be discounted due to being seen as less rational.
Citation:
Lauren Grewal, Andrew T. Stephen, and Yakov Bart (2019) ,"Managing Online Venting: the Impact of Temporal Distance on the Perception of Negative Online Reviews", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 19-23.
Authors
Lauren Grewal, Dartmouth College, USA
Andrew T. Stephen, Oxford University, UK
Yakov Bart, Northeastern University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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