Managing Online Venting: the Impact of Temporal Distance on the Perception of Negative Online Reviews

While research has shown evidence of a negativity bias when it comes to online reviews (i.e., discounting of positive information), we propose that when online reviews exhibit “venting” (i.e., a combination of being negatively emotional and temporally close), they may be discounted due to being seen as less rational.


Lauren Grewal, Andrew T. Stephen, and Yakov Bart (2019) ,"Managing Online Venting: the Impact of Temporal Distance on the Perception of Negative Online Reviews", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 19-23.


Lauren Grewal, Dartmouth College, USA
Andrew T. Stephen, Oxford University, UK
Yakov Bart, Northeastern University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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