When Helping Hurts: Receiving Help Toward the End (Vs. Beginning) Undermines Psychological Ownership and Consumer Well-Being

Five studies demonstrate that help received in the later (vs. earlier) stage of an activity is perceived as making a greater contribution, thus reducing the recipient’s psychological ownership of the activity and its outcome, and ultimately undermining the recipient’s subjective well-being.



Citation:

Minjung Koo, Mauricio Palmeira, Kyeongheui Kim, and Suyeon Jung (2019) ,"When Helping Hurts: Receiving Help Toward the End (Vs. Beginning) Undermines Psychological Ownership and Consumer Well-Being", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 699-700.

Authors

Minjung Koo, Sungkyunkwan University, South Korea
Mauricio Palmeira, Sungkyunkwan University, South Korea
Kyeongheui Kim, Sungkyunkwan University, South Korea
Suyeon Jung, Sungkyunkwan University, South Korea



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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