Discounting a Lump-Sum Versus a Payment Stream: More Payments Leads to More Patience
Many consumer outcomes involve payment streams (e.g., paychecks) and lump-sum payments. We demonstrate that these outcomes are processed differently and payments streams lead to more patience and less present bias than an equivalent lump-sum. These findings identify an important way to decrease impatience and de-bias a common choice anomaly.
Selin A. Malkoc, Joseph K Goodman, and Mosi Rosenboim (2019) ,"Discounting a Lump-Sum Versus a Payment Stream: More Payments Leads to More Patience", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 73-77.
Selin A. Malkoc, Ohio State University, USA
Joseph K Goodman, Ohio State University, USA
Mosi Rosenboim, Ben Gurion University, Israel
NA - Advances in Consumer Research Volume 47 | 2019
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