Discounting a Lump-Sum Versus a Payment Stream: More Payments Leads to More Patience

Many consumer outcomes involve payment streams (e.g., paychecks) and lump-sum payments. We demonstrate that these outcomes are processed differently and payments streams lead to more patience and less present bias than an equivalent lump-sum. These findings identify an important way to decrease impatience and de-bias a common choice anomaly.



Citation:

Selin A. Malkoc, Joseph K Goodman, and Mosi Rosenboim (2019) ,"Discounting a Lump-Sum Versus a Payment Stream: More Payments Leads to More Patience", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 73-77.

Authors

Selin A. Malkoc, Ohio State University, USA
Joseph K Goodman, Ohio State University, USA
Mosi Rosenboim, Ben Gurion University, Israel



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

R11. The Influence of Brand Rituals on Perceived Brand Authenticity

Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong

Read More

Featured

I11. Self-Presentation in the Mating Market: The Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr

Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada

Read More

Featured

I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure

Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
Joey Hoegg, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.