Duration Sensitivity of Key Moments

Duration neglect states that after controlling for peak and end affect, duration plays only a small additive role in experiential evaluations. In ten studies we replicate duration neglect but also show that duration has an indirect effect on evaluations by intensifying peak and end, both of which then affect evaluation.


Kristin Diehl, Evan Weingarten, and Gal Zauberman (2019) ,"Duration Sensitivity of Key Moments", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 73-77.


Kristin Diehl, University of Southern California, USA
Evan Weingarten, University of California San Diego, USA
Gal Zauberman, Yale University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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