16A Effects of Process and Outcome Simulations on Self-Regulation

This research shows that process simulation enhances but outcome simulation worsens consumer regulatory behavior subsequent to simulation. Such regulatory failure effect is driven by perceived vitality during the simulation, thus is independent of the simulation context but dependent on whether the simulated activities are extrinsically motivating.



Citation:

Candy K. Y. Ho and Jessica Y. Y. Kwong (2019) ,"16A Effects of Process and Outcome Simulations on Self-Regulation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 973-973.

Authors

Candy K. Y. Ho, Hong Kong Baptist University
Jessica Y. Y. Kwong, Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

How Temporal Separation in Budgeting Affects Spending Behavior

Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA

Read More

Featured

P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators

FERNANDO DE OLIVEIRA SANTINI, UNIVERSIDADE DO VALE DO RIO DOS SINOS - UNISINOS
Frederike Monika Budiner Mette, ESPM, Brazil
Mateus Canniatti Ponchio, ESPM, Brazil
Wagner Junior Ladeira, Unisinos

Read More

Featured

The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.