16A Effects of Process and Outcome Simulations on Self-Regulation

This research shows that process simulation enhances but outcome simulation worsens consumer regulatory behavior subsequent to simulation. Such regulatory failure effect is driven by perceived vitality during the simulation, thus is independent of the simulation context but dependent on whether the simulated activities are extrinsically motivating.



Citation:

Candy K. Y. Ho and Jessica Y. Y. Kwong (2019) ,"16A Effects of Process and Outcome Simulations on Self-Regulation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 973-973.

Authors

Candy K. Y. Ho, Hong Kong Baptist University
Jessica Y. Y. Kwong, Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Consumer’s Local-Global Identity and Price-Quality Associations

Zhiyong Yang, University of North Carolina at Greensboro
Sijie Sun, University of Texas at Arlington
Ashok K Lalwani, Indiana University, USA
Narayan Janakiraman, University of Texas at Arlington

Read More

Featured

The Self-Bolstering Effects of Repeated Affirmations over Time

Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA

Read More

Featured

Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages

Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.